Multi-award winning creative design agency based near Cardiff.Multi-award winning creative design agency based near Cardiff.Multi-award winning creative design agency based near Cardiff.
Multi-award winning creative design agency based near Cardiff.Multi-award winning creative design agency based near Cardiff.Multi-award winning creative design agency based near Cardiff.
“The CARGO® brand was born from the realisation that the ‘modern’ workplace was outdated and unsupportive of the new generation.”
The Brief
CARGO are an interior design company that aim to make the workplace better through beautiful interior design. They approached us as a brand new startup with a completely clean slate with the brief of coming up with something that challenges the status quo when it comes to the identity of interior designers. With their competitors all having a very corporate look and feel, we wanted to stand out amongst the crowd by using minimalistic yet bold graphics that caught people’s eye.
“We wanted to find a balance between professionalism and creativity to really communicate what CARGO® do for their customers in a visual identity.”
“The logo itself contains a subtle Easter egg – the anatomy of the letter ‘C’ replicates the interior design symbol for a door.”