BUG® For Men
“Changing the face of cosmetics for men. Cruelty-free and led by nature. No stereotypes, no stigma, no gimmicks.”
The Brief
BUG® For Men approached us with a vision that they wanted to make come to life. With their primary aim of breaking the stigma attached to men wearing make-up, we discussed their visions, ethos and goals. After thorough research into the ingredients used, and how they are so strongly skin care focused, we came to the conclusion that the identity needed to reflect this in a standout way.