DubStandard are a fashion apparel, passionate about the Volkswagen culture, creating products for others alike. After meeting with them to discuss their business plan and ethos, we learnt enough about their vision to create and build an effective branding identity. We took into consideration their target audience and competitors, while creating an identity that has style, quality and substance. We wanted to reflect the positive stigma associated with the Volkswagen culture, and as a result we got a minimalistic outcome. After working closely with their team, we successfully came up with an effective solution that they were fully happy with. We’re still working closely with DubStandard on fashion apparel designs, in addition to helping with social media.