EverTrek are specialists in high altitude trekking and climbing in the Himalayas. This was such an enjoyable project to work on as they came to us seeking a new brand altogether. Their business had a complete different name in our first meeting, and they were planning on renaming their brand to ‘EverTrek’ for various reasons. They needed a full rebrand and wanted to go for an aesthetic which was much more suited for what they do, so we created them a full set of brand guidelines, access to all logos and brand elements and a variation of logos and icons to use consistently.
EverTreks brand guidelines rely on effective imagery and white space to really grab the attention of potential travellers. The anatomy of the type replicates the gradient of a mountain in a subtle way, whilst also having that eroded/mountainous texture to give the aesthetic a bit of ‘edge’.