MyMoneyMate – Branding/App Visualisation (RSA Design Awards Entry)

The Brief: – Design a way for people to improve their financial capability and manage their money better.

After thorough research into the matter of financial capability, looking at all existing solutions, we decided that an app which encouraged people to get into the habit of spending their money on discounted items would be an effective way to help people manage their money. Studies show that people are going to buy what they consider ‘necessities’ regardless of the fact that they’re trying to save money, which is evidential due to the fact that so many people struggle to save efficiently. MyMoneyMate takes a friendly, easy-to-understand approach, which uses a mascot to help out with recommending the user with discount and offers on their favourite products in local stores.

Emily HicksMy Money Mate