“Create a campaign, using newbrands as your channel, that brings to life the importance of power of the written word in an age of digital overload and fleeting attention.”
This project was completed as apart of the D&A competition. Although we initially found the brief challenging, we discovered we could effectively use an aesthetic style which helped us communicate exactly what we wanted to. The origami used in this project was by hand-made and photographed by us, contrasted with a clean aesthetic which resulted in more impact. The over-all concept of the campaign was to make newspapers more interactive to compete with the interactivity of digital media.