Welsh ICE

 

Caerphilly Business Park and Welsh ICE campus wanted to reflect their ambition and innovation by creating a sign which was less corporate and more conspicuous to stand out in the crowd. The brief was to create something bright, exciting and fun whilst still being informative and easy to understand. After researching the business park itself and the way it’s laid out, we used aerial shots of the campus to help us illustrate this intricate but fun outcome, replicating the business park in a distinct way. Influences from 1960s American postcard designs was the main inspiration for this design, but with a modernised twist.

Welsh ICE

 

Caerphilly Business Park and Welsh ICE campus wanted to reflect their ambition and innovation by creating a sign which was less corporate and more conspicuous to stand out in the crowd. The brief was to create something bright, exciting and fun whilst still being informative and easy to understand. After researching the business park itself and the way it’s laid out, we used aerial shots of the campus to help us illustrate this intricate but fun outcome, replicating the business park in a distinct way. Influences from 1960s American postcard designs was the main inspiration for this design, but with a modernised twist.

 

Results

 

Our map signage creation is the first thing you’ll see when driving into Caerphilly Business Park, and after initially working with Caerphilly Business Park and Welsh ICE on this job, it lead us creating a full visualisation of the campus in 10 years time for their 10 Year Vision brochure.

Cardiff Met Uni: CF5

 

We worked with Cardiff Metropolitan University, helping them achieve their vision for their Centre of Entrepreneurship scheme. They came to us needing a range of branding identities, complete with responsive logos and brand guidelines.

CF5 is a co-working space offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. When we were approached with this brief, we were instantly excited - students entering the entrepreneurial world is something that is close to our hearts, and we're super passionate about it. So we instantly got stuck in, starting with an excessive amount of research on students who long to be business-owners.

The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create. The brand needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when building this brand.

We used impactful yet clean graphics and contrasting colours, aiming to create a brand that could capture attention, whilst also building trust with the target audience.

CF5 is offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create.

The brand itself needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when creating this identity.

Using impactful yet clean graphics and contrasting colours, we aimed to create a brand that could capture attention, whilst also building trust with the target audience.

 

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