Choose Love

 

We visualised the concept of the Choose Love campaign in 2015 for the official D&AD design competition. The brief was to create a campaign which broke stereotypes, so we decided to come up with a gay rights campaign that stood out amongst the crowd by breaking the stereotype of rainbows and loud colours. We decided to come up with something that had punk influences to represent the radical movement that is currently on-going when it comes to gay rights. The key message of the campaign was that everybody is equal, and we wanted to ensure that we targeted this campaign at everybody, not just people who identity as something other than ‘straight’. The tone of voice was thought about strategically after researching via online questionnaires. We decided that the main message needed to represent that nobody can choose who they love. The campaign encourages equality for all sexualities, alienating nobody.

 

Choose Love

 

We visualised the concept of the Choose Love campaign in 2015 for the official D&AD design competition. The brief was to create a campaign which broke stereotypes, so we decided to come up with a gay rights campaign that stood out amongst the crowd by breaking the stereotype of rainbows and loud colours. We used punk influences to represent the radical movement that is currently on-going when it comes to gay rights. The key message of the campaign was that everybody is equal.

 

Results

 

We helped Time & Beef raise over-all brand awareness by boosting their online/social media presence with on-brand designs that promoted particular offers, whilst also reflecting these designs through signage and print advertising.

Cardiff Met Uni: CF5

 

We worked with Cardiff Metropolitan University, helping them achieve their vision for their Centre of Entrepreneurship scheme. They came to us needing a range of branding identities, complete with responsive logos and brand guidelines.

CF5 is a co-working space offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. When we were approached with this brief, we were instantly excited - students entering the entrepreneurial world is something that is close to our hearts, and we're super passionate about it. So we instantly got stuck in, starting with an excessive amount of research on students who long to be business-owners.

The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create. The brand needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when building this brand.

We used impactful yet clean graphics and contrasting colours, aiming to create a brand that could capture attention, whilst also building trust with the target audience.

CF5 is offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create.

The brand itself needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when creating this identity.

Using impactful yet clean graphics and contrasting colours, we aimed to create a brand that could capture attention, whilst also building trust with the target audience.

 

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