Choose Love

 

We visualised the concept of the Choose Love campaign in 2015 for the official D&AD design competition. The brief was to create a campaign which broke stereotypes, so we decided to come up with a gay rights campaign that stood out amongst the crowd by breaking the stereotype of rainbows and loud colours. We decided to come up with something that had punk influences to represent the radical movement that is currently on-going when it comes to gay rights. The key message of the campaign was that everybody is equal, and we wanted to ensure that we targeted this campaign at everybody, not just people who identity as something other than ‘straight’. The tone of voice was thought about strategically after researching via online questionnaires. We decided that the main message needed to represent that nobody can choose who they love. The campaign encourages equality for all sexualities, alienating nobody.

 

Choose Love

 

We visualised the concept of the Choose Love campaign in 2015 for the official D&AD design competition. The brief was to create a campaign which broke stereotypes, so we decided to come up with a gay rights campaign that stood out amongst the crowd by breaking the stereotype of rainbows and loud colours. We used punk influences to represent the radical movement that is currently on-going when it comes to gay rights. The key message of the campaign was that everybody is equal.

 

Results

 

We helped Time & Beef raise over-all brand awareness by boosting their online/social media presence with on-brand designs that promoted particular offers, whilst also reflecting these designs through signage and print advertising.