DAMN Magazine 

DAMN Magazine is an upcoming skateboarding magazine and brand who aim to focus primarily on the UK skateboarding culture and the elements that surround it. The brief we were given was completely open, so we came up with a name and identity that could speak to the relevant target audience well. After mind-mapping and coming up with a variety of ideas, we chose the name “DAMN” as we felt it was a word that skateboarders could directly relate to for various reasons. We wanted to create an identity that spoke well to the audience in an impactful, bold way, and that could also remain memorable against it’s competitors.

Results 

Whilst spending time designing the magazine itself, we’re primarily running their Instagram account as a way to promote the magazine, get people involved and also start some sort of culture around DAMN Magazine itself.

DAMN Magazine

DAMN Magazine is an upcoming skateboarding magazine and brand who aim to focus primarily on the UK skateboarding culture and the elements that surround it. 

The brief we were given was completely open, so we came up with a name and identity that could speak to the relevant target audience well. After mind-mapping and coming up with a variety of ideas, we chose the name “DAMN” as we felt it was a word that skateboarders could directly relate to for various reasons. We wanted to create an identity that spoke well to the audience in an impactful, bold way, and that could also remain memorable against it’s competitors.

Whilst spending time designing the magazine itself, we’re primarily running their Instagram account as a way to promote the magazine, get people involved and also start some sort of culture around DAMN Magazine itself.