Forté Project

 

The Forté Project is a unique artist developed scheme which support young artists by offering them opportunities that help uncover, capture and support exciting new music in South Wales. They approached us needing a brand refresh, stating that they wanted to keep elements from their old logo. We supplied with them with a range of options that had the same look and feel as their existing brand, but with a cleaner, more modern finish – paying attention to detail with the over-all consistency of the geometry throughout the design. We experimented with a range of colour schemes, and consulted them on the most effective way to present their brand, whilst also ensuring we strategically catered for the target audience.

Forté Project

 

The Forté Project is a unique artist developed scheme which support young artists by offering them opportunities that help uncover, capture and support exciting new music in South Wales. They needed a brand refresh, whilst still keeping elements of their old logo. We improved the over-all clarity and impact of the design by changing the typeface and making the over-all weight of the logo more consistent, whilst also experimenting with a range of colour schemes.

 

Results

 

Our first job to Forté lead to working with them every year since, refreshing their brand colour on an annual basis. They support and promote 10 new artists every year, so the colour scheme change clearly differentiates each year visually. Artists from Forté have since been on BBC Horizons and multiple have played shows at the Ministry of Sound. We also work closely with some of the artists on Forté, coming up with artwork and branding ideas for their artists.

Cardiff Met Uni: CF5

 

We worked with Cardiff Metropolitan University, helping them achieve their vision for their Centre of Entrepreneurship scheme. They came to us needing a range of branding identities, complete with responsive logos and brand guidelines.

CF5 is a co-working space offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. When we were approached with this brief, we were instantly excited - students entering the entrepreneurial world is something that is close to our hearts, and we're super passionate about it. So we instantly got stuck in, starting with an excessive amount of research on students who long to be business-owners.

The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create. The brand needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when building this brand.

We used impactful yet clean graphics and contrasting colours, aiming to create a brand that could capture attention, whilst also building trust with the target audience.

CF5 is offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create.

The brand itself needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when creating this identity.

Using impactful yet clean graphics and contrasting colours, we aimed to create a brand that could capture attention, whilst also building trust with the target audience.

 

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