HOT DAMN Beer + Wings
After taking a visit to the energetic and distinguishable Hot Damn Beer + Wings based in Bridgend, we discovered pretty quickly that they wanted a standout brand that had a distinctive identity. Owner Ryan wanted to take influences from everything other than restaurants – from fashion to music.
Here’s what Ryan had to say about what we created for him (we didn’t pay him to say this, I swear):
“We’re one of these places where you’ve got to be here to get it. But inevitably found ourselves a little brand-less, “how the f*ck do you put this on paper” kinda thing. Enter Studio Hicks. Wowsa. The second they came in to chat, we knew we’d found the people to get the job done. It’s a struggle working with gaffs like us, because we’re wrapped up in our “we do it best, we know exactly what we want” …but, as it turns out, they knows better. They took the time to listen and get under the skin of the business, to find out what truly counts; the heart. Within days, drafts and concepts were flying our way, a few slight alterations, carefully convoying through the minefield of “too much or too little” …with Emily driving this badass troop, we found our way all the way to the goldmine. Jackpot.
That was it, we had our format. Over to you Hicks. Let me tell you, she didn’t disappoint. Absolutely f*cking flawless.”