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This brief was completed as apart of the D&A competition in 2015: “Create a campaign, using newbrands as your channel, that brings to life the importance of power of the written word in an age of digital overload and fleeting attention.” After thorough research on the target audience and plenty of idea generation in terms of concepts, we agreed that a classic hand-made origami theme would have a powerful, impactful and immediately obvious look and feel, that could connect with the audience. The over-all concept of the campaign was to make newspapers more interactive to compete with the interactivity of digital media, in a creative and therapeutic way.

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This brief was completed as apart of the D&A competition in 2015: “Create a campaign, using newbrands as your channel, that brings to life the importance of power of the written word in an age of digital overload and fleeting attention.” After thorough research on the target audience and plenty of idea generation in terms of concepts, we agreed that a classic hand-made origami theme would have a powerful, impactful and immediately obvious look and feel, that could connect with the audience. 

 

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