Why Don’t You Smile More? Exhibition

This design was created to promote Cardiff photographer Alex Stewarts exhibition. The exhibition itself aims to raise awareness of the normality of mental health, and how common it is in 2018. We created an identity that breaks the stigma associated with mental health by using artistic, fashionable geometric graphics composed into a simple layout whilst applying white space to emphasise the over-all clarity of the design. The exhibition is being held in the National Centre of Mental Health in Cardiff. The event was held by My Discombobulated Brain, with the partnership of the National Centre of Mental Health. We work closely with My Discombobulated Brain, a mental health charity based in Cardiff, and really enjoy supporting their vision.

Why Don’t You Smile More? Exhibition

 

This design was created to promote Cardiff photographer Alex Stewarts exhibition. The exhibition itself aims to raise awareness of the normality of mental health, and how common it is in 2018. We created an identity that breaks the stigma associated with mental health by using artistic, fashionable geometric graphics composed into a simple layout whilst applying white space to emphasise the over-all clarity of the design.

 

Results

 

The exhibition was a huge success with a great turnout, and everybody involved with the creative process of the exhibition were really pleased with what we all collaboratively created.

Cardiff Met Uni: CF5

 

We worked with Cardiff Metropolitan University, helping them achieve their vision for their Centre of Entrepreneurship scheme. They came to us needing a range of branding identities, complete with responsive logos and brand guidelines.

CF5 is a co-working space offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. When we were approached with this brief, we were instantly excited - students entering the entrepreneurial world is something that is close to our hearts, and we're super passionate about it. So we instantly got stuck in, starting with an excessive amount of research on students who long to be business-owners.

The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create. The brand needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when building this brand.

We used impactful yet clean graphics and contrasting colours, aiming to create a brand that could capture attention, whilst also building trust with the target audience.

CF5 is offered exclusively to Cardiff Met post and pre-graduate students who are looking to enter the entrepreneurial world. The space itself is the home for innovative ideas and projects, so we wanted their identity to reflect that. We made CF5 a brand that could excite and inspire young adults, offering them a safe space where they can learn, network and create.

The brand itself needed to look consistent next to Cardiff Mets identity, so we can ensured we stuck to the Cardiff Met brand guidelines at all times when creating this identity.

Using impactful yet clean graphics and contrasting colours, we aimed to create a brand that could capture attention, whilst also building trust with the target audience.

 

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